About Hoosier Bait Company

At Hoosier Bait Company, we believe great baits don’t need to come from a massive factory—they just need to be made with heart, precision, and a passion for fishing. Born in a small Indiana town, we handcraft high-quality baits built to perform whether you’re chasing your first bass or your personal best.

But we’re more than just tackle. We’re committed to giving back by supporting the fishing community that raised us—especially the next generation. From sponsoring local events to helping youth anglers get on the water, every purchase helps us invest in the future of fishing.

Quality. Community. Commitment. That’s the Hoosier way.

  • Built by Hand. Backed by Passion.

    At Hoosier Bait Company, every bait starts at the bench—not a factory line. We’re a small, family-run operation that believes in doing things the right way: by hand, with care, and with one goal in mind—helping anglers catch more fish.

  • Rooted in Community. Invested in the Future.

    Fishing gave us more than just memories—it gave us purpose. That’s why we’re committed to giving back, from supporting local youth anglers to partnering with community tournaments and school teams. When you support Hoosier Bait, you’re helping grow the future of fishing, right here at home.

  • Small Town Proud. Big Water Ready.

    We may come from a small corner of Indiana, but our baits are built to perform anywhere. Whether you’re walking a bank or chasing giants on big water, we’re right there with you—hooked on fishing, fueled by family, and proud to carry the Hoosier name.

Veteran Owned & Operated

Proudly founded and run by a U.S. military veteran, Hoosier Bait Company brings the same dedication, discipline, and integrity to bait making as we did in service. Every bait we make reflects our commitment to quality, community, and country.